Pet products have a shine this summer.
Beauty mainstays like CBD and vegan hair dye are making their way into puppy products.
“Let’s call it ‘beautification,'” says Stephanie Wissink, a Jefferies analyst who covers both the beauty and pet industries. The trend comes as people continue to treat their pets as humans, he says.
“It’s no longer ‘pet owner,’ it’s ‘pet parent.’ of pets”.
Wissink pointed to Chewy, the pet e-commerce platform with customer profiles based on pets, not owners.
CBD-infused food products, as well as juice-inspired treats and vegan temporary hair dyes, are among the latest crop of products.
“As humans, it’s spending on human-like categories and premium products,” Wissink said. “Companies like Chewy only foster the idea of care, passion and love for your pets.”
Pets also get a fashion upgrade. Last month, Gucci unveiled a pet collection, while Tommy Hilfiger signed a licensing deal with Kanine Pets World Ltd. to launch a canine collection. On the beauty side, Aesop and Ouai also make pet products.
Business is also said to be booming, growing more than 15 percent, according to NielsenIQ. Here, the beauty-inspired pet products that are cashing in.
Uncle Bed’s Hemp Dog Shampoo$12.99
Uncle Bud’s Hemp Deodorizing Shampoo.
Photo courtesy of Uncle Bud
Uncle Bud’s pH-balanced, sulfate-free hemp deodorant shampoo has antibacterial benefits.
Jinx x pressed peanut butter and banana cookies$6.99
Pressed cookies x Jinx.
Photo courtesy of Jinx
Known for its healthy approach to dog food (and celebrity endorsers from Halsey to Zachary Quinto), Jinx teamed up with the juice pioneer for human-grade treats made from rye flowers and fruit puree.
Rowan color kit for dogs$49.99
Rowan Vegan Hair Color for Dogs.
Photo courtesy of Rowan
Rowan is no stranger to adapting human behaviors to pets – deep conditioner for dogs, anyone? — and she’s taking the same approach with hair dye. Veterinary dermatologist-tested and stain-free, the brand’s color kit also includes dog-safe mica to add shine.
Cradle Calming Bliss Bar$5.99
Kradle CBD Calming Bliss Bar.
Photo courtesy of
L-theanine, ashwagandha and broad-spectrum CBD give the Kradle Happiness Bar its soothing qualities.
Aspen Green Medium Calm & Mobility USDA Certified Organic Full Spectrum CBD Oil$59.99
Aspen Green Calm & Mobility Full Spectrum CBD Oil.
Photo courtesy of Aspen Green
Certified organic and free of toxins, formaldehyde, phthalates, and parabens, Aspen Green’s pet-friendly CBD oil aids pet mobility and calms anxiety.
