Since 2019, Charlotte’s Web, a CBD industry pioneer producing “The World’s Most Trusted Hemp Extract ™,” has partnered with Diamond Packaging, recently named the 2021 Cannabis & Tech Today’s Sustainable Leadership Award winner at Packaging category, for your CBD packaging, select the converter based on your related sustainability vision.
Charlotte’s Web was founded in Colorado more than a decade ago, producing high-grade hemp health supplements with high cannabidiol (CBD), low tetrahydrocannabinol (THC) content in various forms, such as tinctures, topicals, capsules, oils, creams, and jelly beans. Shared by Vice President of Marketing Reed Damon, Charlotte’s Web quality standards range from the field to the final product. “This includes diligent soil testing, the use of Charlotte’s Web-owned seeds, and the cultivation of certified organic plants on American family farms,” he explains. “When customers receive a Charlotte web product, it has been tested more than 20 times from cultivation to manufacturing.”
Built on the motto “Do good by doing good,” Charlotte’s website is committed to pioneering a better future for the planet and all who live on it. Therefore, its aim is to generate and maintain confidence in the company through fully transparent actions, from its practices of organic and regenerative agriculture to its products and the packaging that contains them, which is what he took them to Diamond.
“Diamond packaging is an ideal partner for Charlotte’s Web because it offers not only sustainable packaging, but a totally sustainable mindset,” says Damon. “The company’s ability to incorporate a sustainability approach into its designs, materials and methods allows Charlotte’s Web to innovate in many aspects of our packaging. Diamond Packaging is a true innovation partner for our company. “
Diamond’s sustainable conversion methods include the use of recyclable or recycled cardboard materials, many of which are certified by the Forest Stewardship Council (FSC), converted into a Zero Waste to Landfill (ZWL) and Carbon Neutral (Scope) facility. 1 and 2) which uses 100% clean and renewable wind energy.
Diamond is currently producing cartons for several Charlotte’s Web product lines, including its full-spectrum hemp extract (tinctures and capsules), CBD oil, hemp-infused balm sticks and the Feist brand of CBD products. / botanists. The cartons are made of Clearwater Candesce® SBS Clearwater Paper. Damon says the material was chosen for its performance characteristics and because it is 100% recyclable and is made from a renewable resource. “Its smooth surface is designed to faithfully reproduce the most sophisticated printed images and the high demands of flawless cold paper and embossing,” he adds.
The cartons are offset printed with PMS and dense black inks, in line with a matte UV coating, a glossy UV dot coating and a DiamondTouch ™ soft touch coating. Damon says, the global soft-touch coating adds an attractive tactile quality that promotes interaction with the consumer. Several of the cardboard boxes feature embossing and hot stamping. “The embossed accents, which include the logo, add depth to the graphic design and provide a unique look unique to hemp-derived CBD products,” he notes. “Hot stamped accents, such as the brand logo, product name, and copy of quantity and size, add distinction and reinforce Charlotte’s website as a premium brand.”
In 2020, Charlotte’s Web earned its B Corp certification, which means it meets high standards of verified performance, accountability and transparency in employee benefit factors and charitable donations to supply chain practices and materials. entrance. Damon says, “This further strengthens our company’s ongoing commitment to being a business that is also a force for good.”
Charlotte products are available for sale on the company’s website, as well as at various retail locations, including pharmacies and health and wellness stores, at a variety of prices.
