Whilst the popularity of CBD continues to increase at an exponential rate and with new consumers trying the product every day, the amount of ways to get the daily dose of CBD also continues to increase, as entrepreneurial minds continue to come up with new ideas.
At its base level, the easiest and most popular way of consuming it is via an oil based mixture. Available in hundreds of different flavours and many different strengths and from many differing brands, the market is particularly saturated, with brands such as Charlottes Web becoming the leading player in the market.
CBD Brands and Manufacturers
With food and drink being something that all humans consumer every day, and a sector that is worth multiple billions, it was always going to be an area for CBD brands and manufacturers to target. Flavoured gummy bears were one of the earliest items to market, with nearly everyone being tempted to consume a jelly bean and it also is a relatively easy way to add CBD into a product and to mask the flavour of the product is something so sweet. With the popularity and sales came new items such as cookies and chocolates, creating luxury treats that combined the best of the food world treats with the cannabis extract.
On the drinks side, Love Hemp created a CBD infused water, although only containing a couple of mg per bottle, they used revolutionary technology to ensure the water remained crystal clear. It was a sure fire hit with UK supermarkets with Sainsburys and Ocado and popular vitamin and wellbeing chain Holland and Barrett quickly stocking the drinks.
This visible commercial success of Love Hemp has to lead to a huge increase of CBD Drinks in the market, some good and many bad, as new brands try and grab their share of this valuable sector. Some of the newest companies include Calm, Green Monkey, and Meda who have all brought out beverages in a wide selection of flavours.
Why You Should take CBD?
While CBD already has a lot of alleged benefits, further study is still needed to prove that the benefits scientifically. The fantastic news is that so far, researchers have been able to find evidence to back up the majority of the alleged CBD benefits.
Potential calming consequences
CBD has calming effects that are very similar to those of bud, but it does not have the psychoactive effects due to a lack of THC. THC is the component in cannabis which leads to the”high” and bitterness.
With CBD becoming so popular it is only a matter of time before one of the leading beverage behemoth launches their own competing product, and with their huge advertising budgets, they will be sure to take a big sector of the market for themselves. The alternative is for them to buy an existing brand that already has brand recognition and dominances in its own sector. This allows the larger companies to use their scale and distribution networks to further increase the success. We have seen these frequently within the craft beer sector, with InBev and Constellation buying up smaller breweries to fend off competition.
CBD as Mainstream
As CBD continues to become more mainstream its uses and applications will only increase, this may be in the form of being added to multi-vitamins or even luxury treats like ice cream. The only potential issue at present is the legal status of CBD with its framework still not 100% clear in both the UK and USA. Its this uncertainty that has seen younger companies who are happy to take more risks on product development come to the fore.
CBD Mechanism of Actions
It acts on precisely the identical brain receptors since the obviously synthesized endocannabinoid amino acids. These receptors make up what’s known as the endocannabinoid system. This system accounts for altering neurotransmitter release from the mind; therefore, it modulates mood, sleep, and melancholy.
The acting period and the length of CBD are based on the consumption strategy used. For Example, CBD acts the fastest when it is inhaled or applied under the tongue, but when ingested during infused foods and beverages, it acts slower and becomes even significantly less powerful.
Final Thoughts
Another state they have to satisfy is that the CBD ought to be extracted from a cannabis plant with 0.2% THC or not. Regulations in different jurisdictions are generally rather lax and not fully formed.
The US Food and Drug Administration approved CBD products; nevertheless, more research to the FDA’s decision remains underway. Section of the FDA’s present supported laws forbids food manufacturers from adding drugs to their products nonetheless, in certain countries, exceptions are being produced. The majority of the uncertainty about CBD products stems in their association with marijuana; however, thus far, CBD products have stayed in the clear in regards to promises of addiction or dependency.
